Privacy Policy

Creative Developments London Ltd

Company Registration: England and Wales

Registered Address: 394 Muswell Hill Broadway

London N10 1DJ

Email: info@creativedevelopments.london

Phone: 0208 935 5818

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Last updated: March 2026

WHO WE ARE

Creative Developments London Ltd is a construction and renovation company based in London, England. We are the data controller responsible for personal data collected through this website and through our advertising channels including Google Ads and Meta Ads.

WHAT DATA WE COLLECT

We collect the following categories of personal data:

  • Contact and enquiry data: name, email address, phone number, postcode, and project details you provide when submitting a quote request or contact form.
  • Advertising lead data: when you submit a lead form through Google Ads or Meta Ads, we collect your name, phone number, email address, and postcode directly from that form submission.
  • Technical data: IP address, browser type, device type, pages visited, time spent on site, and referral source collected automatically via cookies and tracking technologies.
  • Cookie data: preferences, consent choices, and browsing behaviour collected via Google Analytics, Google Ads tracking tags, and Meta Pixel.

HOW WE COLLECT YOUR DATA

We collect data directly from you when you fill in a contact or quote form on our website, submit a lead form through a Google or Meta advertisement, call us directly, or email us.

We collect data automatically when you visit our website through cookies, the Google tag installed on all pages of our site, and the Meta Pixel.

HOW WE USE YOUR DATA

We use your personal data for the following purposes and on the following legal bases:

  • To respond to your enquiry and provide a quote - legal basis: legitimate interests and pre-contractual steps.
  • To contact you about your construction project - legal basis: legitimate interests and performance of a contract.
  • To measure and optimise our advertising campaigns on Google and Meta - legal basis: consent via cookie banner.
  • To improve our website and understand how visitors use it - legal basis: consent via cookie banner.
  • To comply with legal and financial obligations - legal basis: legal obligation.

We never use data collected through lead forms for third party marketing. Data submitted through Google Ads or Meta Ads lead forms is used solely to respond to your enquiry.

COOKIES AND TRACKING TECHNOLOGIES

Our website uses the following cookies and tracking technologies:

  • Google tag (gtag.js) installed on all pages - used to measure ad conversions, track website visits, and support Google Ads campaign optimisation.
  • Google Analytics - used to understand website traffic and user behaviour.
  • Meta Pixel - used to measure the effectiveness of our Facebook and Instagram advertising campaigns.

Under UK law you must be informed that cookies may be used for both personalised and non-personalised ads, and that data may be accessible to Google, Meta, or other third parties.

You will be shown a cookie consent banner on your first visit to our website. You can withdraw your consent at any time by adjusting your cookie preferences via the banner or through your browser settings.

CONSENT MODE

Google Consent Mode v2 is required for all UK and EEA traffic on websites running Google Ads or Analytics. Our website implements Google Consent Mode so that tracking only activates based on your consent choices. If you decline cookies, anonymised data may still be used for aggregate measurement purposes only, with no personal data transmitted.

WHO WE SHARE YOUR DATA WITH

We do not sell your personal data to any third party. We share data only with the following parties as necessary to operate our business:

  • Google LLC - for advertising measurement, analytics, and campaign optimisation via Google Ads and Google Analytics.
  • Meta Platforms Inc - for advertising measurement and campaign optimisation via Facebook and Instagram Ads.
  • Our email and CRM service providers - solely to manage client communications.

We are required to clearly identify each party that may collect, receive, or use your personal data as a result of our use of Google and Meta advertising products. All third party processors are subject to data processing agreements and are required to handle your data in compliance with UK GDPR.

INTERNATIONAL DATA TRANSFERS

Google and Meta are based in the United States. UK GDPR requires that appropriate safeguards are in place before transferring personal data outside the UK. Both Google and Meta operate under standard contractual clauses and adequacy decisions that comply with these requirements.

HOW LONG WE KEEP YOUR DATA

  • Enquiry and contact data: up to 3 years from last contact.
  • Client project data: up to 7 years in line with legal and contractual obligations under UK construction and financial law.
  • Cookie and analytics data: as determined by Google and Meta's own data retention policies, typically 13-26 months.

YOUR RIGHTS UNDER UK GDPR

You have the following rights regarding your personal data:

  • Right of access - request a copy of the data we hold about you.
  • Right to rectification - request correction of inaccurate data.
  • Right to erasure - request deletion of your data where we have no lawful reason to retain it.
  • Right to restrict processing - request that we limit how we use your data.
  • Right to data portability - request your data in a portable format.
  • Right to object - object to processing based on legitimate interests.
  • Right to withdraw consent - withdraw cookie consent at any time.

To exercise any of these rights contact us at info@creativedevelopments.london. We will respond within 30 days.

DATA BREACHES

In the event of a personal data breach that poses a risk to your rights and freedoms we will notify the Information Commissioner's Office within 72 hours and inform affected individuals as soon as practicable.

COMPLAINTS

If you are unhappy with how we handle your personal data you have the right to lodge a complaint with the Information Commissioner's Office at ico.org.uk or by calling 0303 123 1113.

CHANGES TO THIS POLICY

We may update this policy from time to time. The date at the top of this page will reflect the most recent update. Continued use of our website following any update constitutes acceptance of the revised policy.